Staff Directory - Dr Iona-Yuelu Huang | 91茄子 Adams University

Staff Directory

Dr Iona-Yuelu Huang

BA, PgDip, PgC in Professional and Higher Education, MBA, PhD, FHEA

Reader

Teaching duties

Strategic Management for International Agribusiness
Applied International Business
Research Methods
Honours Research Project
Masters Research Project
PhD supervision

Research interests

Governance of supply chain
Agribusiness decision making and innovation adoption
Economic impact of agri-tech and innovation.
Sustaianble business model and food waste management
International business
Pedagogical research on teaching research methods

Interests in research methods

Systematic evidence synthesis
Quantitative research design and data analysis including advanced analytics and structrual equation modeling using AMOS, pls-SEM, SPSS modeler
Qualitative research design and data analysis including thematic content analysis, text analytics and Qualitative Comparative Analysis (QCA)
True cost accounting (including e-LCA, LCC and S-LCA)

Professional Memberships

Higher Education Academy (HEA)
Global Institute of Agri-tech Economics
Centre for Evidence-Based Agriculture (CEBA)

Dr Huang is the CEBA expert in the fields of business management and economics. Dr Iona Huang undertakes systematic reviews in areas such as economic impact of agri-tech (for example, precision farming and agricultural robotics), innovation adoption, rural development policy, rural entrepreneurship, business models, and agri-food waste management.

Academic Department: 91茄子 Adams Business School

Research: Centre for Evidence-Based Agriculture (CEBA)

Research: Global Institute for Agri-Tech Economics (GIATE)

Research: Sustainable Agri-Food Systems Group

Tel: +44 1952 815156

Office: JAF46 Jubilee Adams, Tudor Lodge and NW Building

Research profile:

Publications

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Other 91茄子ations

Huang, I.Y., James, K., Thamthanakoon, N., Pinitjitsamut, P., Rattanamanee, N., Pinitjitsamut, M., Yamklin, S. and Lowenberg-DeBoer, J. (2023) Agroforestry Systems 97(3), pp.335-354.
Corsair, J., Baker, S.,Huang, I. Y., Behrendt, K., and Hill, N. (2023)
Huang, I. Y., Hill, N., Behrendt, K., Hurford, S., Dunkley, S., and Baker, S. (2022)
Amandeep, K. P., Huang, I. Y., Behrendt, K., and Baker, S. (2022) Horizon Market Intelligence, AHDB April 2022
Huang, I.Y., Manning, L., Wood, V., James, K.L., Millington, A., Grigoriadis, V. and Ward, S. (2022) British Food Journal Vol. 124 No. 10, pp. 3201-3219.
Thamthanakoon, N., Huang, I.Y., Eastham, J., Ward, S. and Manning, L. (2022) British Food Journal 124(1), pp.331-349.
Raimo,V., Huang, I. Y. and West, E. (2021) International Higher Education Spring Issue No. 106
Huang, I.Y., Manning, L., James, K.L., Grigoriadis, V., Millington, A., Wood, V. and Ward, S. (2021) Journal of Cleaner Production 285, p.125484.
Huang, I. Y., Williamson, D., Lynch-Wood, G., Raimo, V., Rayner, C., Addington, L. and West, E. (2020) Studies in Higher Education
Raimo, V., Huang, I. Y. and West, E (2020)
Pinitjitsamut, M., Yamklin, S., Thamthanakoon, N., Rattanamanee, R., Pinitjitsamut, P., Lowenberg-Deboer, J., James, K, and Huang, I Y. (2019) Food & Farming Future (Research Notes)
James, K., Thamthanakoon, N., Pinitjitsamut, P., Rattanamanee, R., Pinitjitsamut, M., Yamklin, S., and Lowenberg-Deboer, J., Huang, I Y. (2019) Food & Farming Future (Research notes)
Huang, I. Y., James, K., Thamthanakoon, N., Pinitjitsamut, P., Rattanamanee, R., Pinitjitsamut, M., Yamklin, S., and Lowenberg-Deboer, J. (2019) On-farm diversification of rubber farming and its economic impact: A systematic qualitative synthesis of empirical evidence International Network for Economic Research and the Global Institute for Agri-Tech Economics - INFER Workshop on Agri-Tech Economics
Pinitjitsamut, M., Yamklin, S., Thamthanakoon, N., Rattanamanee, R., Pinitjitsamut, P., Lowenberg-Deboer, J., James, K, and Huang, I. Y. (2019) Diversification activities practiced by rubber farmers in Southern Thailand: A linear programming model for economic optimisation International Network for Economic Research and the Global Institute for Agri-Tech Economics - INFER Workshop on Agri-Tech Economics
Joseph, O., S. and Huang, I. Y. (2017) Factors influencing crop farmers鈥� entrepreneurial behaviour in Botswana The Institute for Small Business and Entrepreneurship (ISBE) Conference, Belfast, 8-9 November 2017 (Presentation)
Huang, I. Y., Hong, J., Rayner, C. and McElwee, G. (2016) Chinese silk farmers鈥� values, entrepreneurial orientation and entrepreneurial behaviour (Poster and presentation, presented at 26th IFAMA World Conference, Arhus, on 19 June 2016)
Jiang, H., Huang, I.Y. and McElwee, G. (2016) Entrepreneurial orientation, social values and Chinese subsistence farmers鈥� entrepreneurial behaviour The Institute for Small Business and Entrepreneurship (ISBE) Conference 30 November 2016
Huang, I. Y., Raimo, V., West, E., Williamson D., Gary L., and Addington L. (2015) Efficacy of institutional and national regulatory frameworks for international education agents in three countries Australian International Education Conference (AIEC) in Adelaide, Austrialia (6-9 October 2015)
Raimo, V. and Huang, I. Y. (2014) Overseas agents: Maximising the benefits for your institution International HE Forum in London, 20 October, 2014 (Presentation)
Raimo, V., Humfrey, C. and Huang, I. Y. (2014) British Council

Research projects

AHDB Landscape Recovery Project - Principal Investigator
AHDB Resilience Review and Action Plan for farmers in England - Principal Investigator
AHDB Sustainable Farming Incentive Project - Principal Investigator
Critical evaluation of the utility of Modern Slavery Statements within the agri-food supply chain - Modelling Manager
Critical review of food and feed safety vulnerabilities in circular economy - Researcher
Defining the economic and social benefits of regenerative farming systems - Researcher
Economics of swarm robotics in UK agriculture - Researcher
Food waste management in the food retail sector - Project Manager
Impact of agri-environmental schemes and the emerging biodiversity and carbon credit markets on farm resilience - Principle Investigator
Park Royal Net Zero - 91茄子 Adams University Co-ordinator
Sustainable Agribusiness Model for Poverty Reduction Among Thai Small-scale Rubber Farmers - Project Manager
Sustainable business models in food waste management in the retail sector - Director of Study

Modules

You can contact Dr Iona-Yuelu Huang if you would like to discuss any of the following course modules:

Urban Agriculture

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